YouTube M&A Insights #1

Welcome to week #1 of YouTube M&A Insights, your inside track for YouTube channel acquisitions, valuations, and market trends.

(Wanna skip to the channel analysis? Just scroll to the bottom of this email.)

First off, thanks so much for being one of the very first few subscribers to this weekly… newsletter? Well, no. It’s not really a “newsletter” in the traditional sense. To be honest, I have no idea how to write a newsletter. So I won’t bore (or torture) you with an attempt at one.

Instead, my goal with this weekly email is simply to provide you with straight-up data, actionable insights, and resources so that you can have a leg up when it comes to YouTube M&A.

However, since this is the first week of doing this, and you’re probably wondering what the hell “YouTube M&A” even is, I’ll give a bit of preface and an introduction.

I don’t think anyone else really uses the term “YouTube M&A”, so I guess I coined it in some sense — but in reality, I just combined the word YouTube with the standard term that is M&A or “mergers and acquisitions”. In other words, buying and selling businesses.

So YouTube M&A is really just the concept of buying and selling YouTube businesses.

But why “YouTube M&A,” and not just “buying and selling channels”?

The answer is because that’s really not what I do, what I teach or what I am going to be helping you with.

Because what I’m focused on—and what I hope you’re here for—isn’t flipping channels or “investing in digital real estate for passive income”, or anything like that.

Rather, it’s the strategic buying and selling of actual, active businesses, which happen to revolve primarily around YouTube content.

This is markedly different from the concept of “flipping channels” or “buying pre-monetized channels”, or anything that you buy via X/Twitter, EmpireFlippers or any other marketplace that currently exists.

The kinds of deals that I execute are generally somewhat large transactions that take several weeks, and sometimes months, to initiate, negotiate and close.

In short, I don’t flip channels—I buy and sell businesses.

A little background:

I’ve executed two seven-figure YouTube transactions—once as a buyer and once as a seller. In 2019, I purchased a channel for about $1M, which, to be brutally honest, turned out to be a painful lesson (read: lost a bunch of money). But I learned enough to flip that experience around, selling a different channel for $2.3M in 2022.

That experience taught me the difference between chasing vanity metrics (subscriber counts, views, etc.) and strategically building businesses buyers will actually acquire for millions of dollars.

That’s the core of what I’ll be sharing here.

Every week, expect clear, no-BS advice, and real examples drawn from my experience. Whether you’re an investor looking at digital media assets or a creator trying to turn your channel into a lucrative exit, you’re in the right spot.

Now, a quick shameless plug before I get to the first analysis:

I offer a limited number of slots for those who would prefer personalized one-on-one guidance and mentorship from me. This involves weekly calls, direct access, and personalized strategy to help you buy, scale, or exit YouTube businesses.

I do not have a course, community or anything like that. This is just an opportunity to work with me one-on-one, directly.

Obviously, my time is limited, so slots may or may not be open, but if you’re serious about YouTube M&A and want to discuss how I might help you, you’re welcome to book a discovery call.

Alright—let’s get into this week’s analysis: (Hint: we’re diving into a channel that recently caught my eye… see below!)