📺 YouTube M&A Insights #4 — How Alex Hormozi turned free YouTube videos into a $200M acquisition pipeline

If you’re reading this, you probably know Alex Hormozi.

With his newest book — $100 Million Money Models — launching this week, you’ve probably seen one of (or a few hundred) of his ads promoting it.

And although I usually cover buying and selling YouTube channels, Hormozi is an interesting case of a whole other side of M&A in YouTube.

Today I’m breaking down his entire business model and content strategy.

💎 Why It Matters

Alex Hormozi isn’t your typical YouTube “entrepreneur” shilling sponsors or selling get-rich-quick courses. Instead, his content attracts founders of growing businesses into his holding company, Acquisition.com.

For investors, Hormozi’s model is a live case study in how founder-led media can replace cold deal-sourcing with a scalable inbound pipeline — all while compounding brand equity.

🔍 Problem

Investors need consistent, high-quality deal flow, without traditional outbound sourcing.

💡 Solution

• Free, high-value content attracts serious entrepreneurs.

• Qualified founders ($3M–10M yearly revenue) apply to work with Acquisition.com, creating a pre-vetted deal pipeline.

• Selectively invest in businesses, align incentives, and scale them aggressively.

📸 Alex/Acquisition.com Snapshot

🎥 Content Strategy

• Short-form clips extend reach and act as attention magnets. Ideas are tested via tweets and then repurposed into snippets.

• Long-form videos (10–60 minutes) in various formats. Includes subtle calls-to-action for his books, courses, and workshops.

• Content is repurposed across all major social media platforms

📚 Books, Courses, and Workshops

• Books: $100M Offers, $100M Leads, and $100M Money Models (Coming Aug. 16th, 2025) ~ $9.99.

• Courses: Each book comes with an accompanying course, which is 100% free.

• Workshops: 2-Day Scaling Workshop — $5000 per ticket for personalized guidance, networking other entrepreneurs, and the opportunity to meet Alex and Leila.

⚙️ Funnel Mechanics

• Calls to action in content, books, courses, and speaking engagements.

• Workshops for sourcing and qualifying potential deals in person.

• Applications via website or workshops.

💰 Monetization Model

1. Find qualified businesses: Review applications and identify companies doing $3M–$10M in annual revenue with strong growth potential.

2. Take equity: Choose the most promising businesses, take an equity stake, and partner with founders.

3. Scale aggressively: Apply Acquisition.com’s playbooks to grow revenue, expand profit margins, and increase enterprise value.

👀 Key Insights for Investors

1. Content = Networking at Scale. Founder-led media builds trust, credibility, and inbound leads at a low cost per acquisition.

2. Scalable Influence. One recorded workshop can generate hundreds of social assets — extending impact beyond real-time events.

3. High-Intent Funnel. Leaders reaching out to Acquisition.com are already educated on Hormozi's methods, saving onboarding friction.

4. Aligned Incentive Structure. Partnerships are not transactional; they're long-term and stakeholder-aligned.

🔥 Opportunities

Alex has proven that tiered content ecosystems work. Free, high-value content builds trust, entry-level workshops convert attention into relationships, and selective investing on the backend turns those relationships into equity deals.

While Alex plays in the broad “business” space, the same playbook could be applied in niche verticals. Imagine becoming the Alex Hormozi of technology companies, franchise businesses, or health & wellness brands.

By focusing on your specific industry, you could dominate a smaller market, build unmatched credibility, and attract highly targeted deal flow.

🔑  Takeaways

• Founder-led media can replace outbound deal sourcing by creating a scalable inbound pipeline of pre-qualified leads.

• Tiered content ecosystems compound brand equity — free content builds trust, workshops deepen relationships, and selective investments monetize the highest-value connections.

• Content strategy fuels the acquisition engine — short-form expands reach, long-form builds authority, and every touchpoint leads back to the core business.

• Aligned equity partnerships create long-term upside — by scaling partner companies, Acquisition.com grows both portfolio value and revenue.

• A clear niche focus amplifies results — You can apply Hormozi’s model to a specific vertical and generate higher-quality deal flow.

︎✏️ Written by Christian Mullican (@cpmullican)

P.S. I’ve been helping a handful of founders set up this kind of system for themselves.

This week, I’m opening up a limited number of 30-minute slots on my calendar for founders and operators who want to use YouTube to attract high-leverage opportunities.

This is not a course. Not a “mastermind” or “community”. And it’s completely FREE.

It’s a focused, private session where we’ll map out how you can build a content machine that:

• Positions you as the obvious choice in your market

• Attracts A+ talent and business partners

• Builds investor and buyer attention without pitching

• Turns your expertise into deal flow, capital, and leverage

If you’ve ever caught yourself thinking, “I should be sharing this” — let’s sit down and chat.

Here is my personal calendar link: https://cal.com/team/galactic/cm

Talk soon!

— Christian